Business Outline

Introduction of our group businesses such as cakes, restaurants, confectionery and beverages.

Cake business

The Cake business started when Fujiya was founded more than 100 years ago, in the Meiji period. The business manufactures and sells western confectionery and operates Fujiya cake stores. The business deals in a range of products, including general sweets, cake for birthdays, and confectionery for gifts.

Main products

Strawberry sponge cake
Chocolate cream cake
Peko Cream Puff
Whole cake

Restaurant business

We operate several restaurants, mainly for families, with taking out services of cakes. We also operate the high branded restaurants such as “Miyachiku” offering the selected Miyazaki beef.

Restaurant Name

FUJIYA Restaurant
Anpanman &
Peko’s Kitchen
Anpanman Restaurant
Ginza Miyachiku
Tottori-wagyu Daisen

Confectionery business

We produce and sell candies, chocolates, and cookies with Milky, LOOK, Chocomamire and Home Pie brand respectively for supermarkets and convenience stores. We offer a wide range of products that are beloved by all generations.

Main products

Peko Sweets
(Milky soft candy)
Look chocolate
Peko Poko Chocolate
Country Ma’am cookies
Home Pie

Beverage business

We sell distinct canned and plastic bottled beverages and chilled beverages, including Nectar.

Main products

Nectar
Lemon Squash

Online sales and character merchandise sales business

We operate Family Town, a Fujiya's online shop, that plans and sells frozen sweets, confections, and Peko-chan character goods, as well as manages character and brand licensing.

Main products

Low-carb chocolate cake
Low-carb white chocolate cake
plush toy(Peko)
plush toy(Poko)

Character of Fujiya

Peko
Poko
Dog

Overseas business

We have been promoting support services for our overseas base and expanding export business in addition to planning our overseas development strategy and operation. Currently, the overseas bases are Fujiya (Hangzhou) Food Co., Ltd. in China and Fujiya Vietnam Co., Ltd. in Vietnam. (See the list of our group companies as reference.)

Main bases

Fujiya(Hangzhou)
Food Co., Ltd.
20-Piece Bag of Pop Candy
(Manufactured by Fujiya (Hangzhou))
Fujiya Vietnam Co., Ltd.
12-piece pack of Country Maam cookies
(Sold by Fujiya Vietnam)

Group companies

Dalloyau Japon S.A. Manufacture and sale of premium French confectionery and delis, operation of Magasin and Salon de thé shops
Fujiya Kobe Co., Ltd. Manufacture and sale of confectionery
B-R 31 Ice Cream Co., Ltd. Manufacture of ice cream, operation of an ice cream store chain
FUJIYA USA Corporation Import and sale of confectionery in the USA
Fujiya Milk Product Co., Ltd. Manufacture and sale of beverages and dairy products
Fujiya(Hangzhou)Food Co., Ltd. Manufacture, wholesale, and import and sale of confectionery in China
Nihon Shokuzai Co., Ltd. Manufacture of confectionery and other food
Fujiya Vietnam Co., Ltd. Import and sale of confectionery in Vietnam
Fujiya System Center Co., Ltd. Contract administrative work and outsourcing
Fujiya Techno Service Co., Ltd. Maintenance of buildings
Fujiya Insurance Service Co., Ltd. Insurance agency