Company Profile
We have been driving the market for 100 years.
Fujiya is aimed at companies that are loved by our customers.
Japan in 1910.
Company Profile
| Company name | FUJIYA CO., LTD. |
|---|---|
| Address | 2-15-6, Otsuka, Bunkyo-ku, Tokyo 112-0012 |
| Established | November, 1910 |
| Representative | Kensuke YAMADA (Chairman) Nobuyuki KAWAMURA (President) |
| Registration of company | June, 1938 |
| Capital | 18.2 billion yen. |
| Sales | 109.9 billion yen (consolidated) in 2024 82.2 billion yen (unconsolidated) in 2024 |
| Number of employees | 1,392 |
| Description of business | Production & wholesaling of confectionery and beverages Management of cake shops and restaurants, etc. |
| Parent company | |
| Affiliated companies |
Dalloyau Japon S.A. (Japanese) Fujiya Kobe Co., Ltd. (Japanese) B-R 31 Ice Cream Co., Ltd. (Japanese) Fujiya(Hangzhou)Food Co., Ltd. (Chinese) Nihon Shokuzai Co., Ltd. (Japanese) Fujiya System Center Co., Ltd. (Japanese) Fujiya Techno Service Co., Ltd. |
| Branch offices | Tokyo, Osaka, Nagoya, Fukuoka, Sendai, Sapporo, etc. |
| Factories | nine factories in eight prefectures (Saitama, Tochigi, Osaka, Saga, Hokkaido, Kanagawa, Shizuoka, Fukushima) |
About the Corporate Mark
After World War II, as the number of Fujiya confectionery shops and Fujiya restaurants rapidly increased and the company grew with hit products such as 'Milky,' there was a need for a distinctive mark that would make Fujiya recognizable at a glance anywhere in the country. That's when the Fujiya corporate mark, the 'Family Mark (F Mark),' combining the letter 'F' with an oval and flower petals, was born in 1961.
- Family Mark Design
The design was created by Mr. Raymond Loewy, a French-born industrial designer active mainly in the United States and one of the leading industrial designers of the 20th century. As expressed in his catchphrase, "From lipstick to locomotives," Mr. Loewy designed products in a variety of fields, from daily necessities to industrial machinery. The gothic "LOOK" logo on Fujiya's "LOOK" chocolates was also designed by Mr. Lowy.
- What the 'F' means
"The 'F' in Fujiya's Family Mark is a symbol of happiness, embodying 'FUJIYA' and also conveying five distinct meanings: 'Familiar' (approachable), 'Flower' (floral), 'Fantasy' (dreamlike), 'Fresh' (innovative), and 'Fancy' (high-quality)."
About Quality
We believe that the foundation of our relationship with our customers lies not only in the deliciousness of our products but also in the assurance of their safety and quality. While pursuing deliciousness, our top priority is to provide products that customers can enjoy with peace of mind, and we are committed to ensuring quality throughout the entire supply chain.
In order to strengthen our food safety management system, we have obtained certifications such as ISO 22000, FSSC 22000, and JFS-B standards primarily at our manufacturing facilities. In our confectionery shops and restaurants, we abide by the "Hygiene Management Plan based on the principles of HACCP" and rigorously implement hygiene management practices.
Moreover, starting in February 2007, we began implementing the AIB Food Safety program, which has now expanded to cover five confectionery manufacturing plants, four candy manufacturing plants, and restaurant outlets. The AIB Food Safety program is based on the "AIB International Inspection Consolidated Standards" to ensure the safety of raw materials from receipt to product shipment.
This initiative involves two cycles: monthly self-inspections and improvements based on external auditors' feedback. By implementing continuous improvement through these cycles, we aim to uphold high levels of food safety and hygiene management.
Moving forward, we will continue to focus on food safety management systems and HACCP activities to strive for providing safe and trustworthy products.
Sustainability
Fujiya's Sustainable Management Goals
At Fujiya, we believe that in order to realize our core value, “Smile makes the heartful world,” sustainability initiatives are essential. Traditionally, companies have always focused exclusively on sales, profits, and other financial metrics, but in the modern world, they are being asked to take responsibility for the effects that their operations have on the environment, on human rights, on employees, etc. Advancing both financial and non-financial operations as one will increase corporate value and allow us to realize our core value. As such, we believe that sustainability initiatives are an essential management priority and promote business activities in accordance with our sustainability policy.
Fujiya's Sustainability Policy and Its Four Pillars
- Company policy
With love, sincerity, and gratitude, Fujiya aims to be a company loved by customers.
- Management philosophy
We always provide our customers and their families with deliciousness, fun, and satisfaction through the best quality products and the best service.
- Values
"Smile makes the heartful world".
- Sustainability policy
Our Company policy at Fujiya is, “With love, sincerity, and gratitude,Fujiya aims to be a company loved by customers.” Similarly, what drives us forward to create new value are the connections between people that confectionery can create and the color that it imparts to their daily lives. Through appropriate corporate governance, we aim to become a company trusted by society through reliable and diverse products and services and balance contributions toward solving social issues with corporate growth, leading to the realization of a sustainable future. Our endeavors are based on four pillars: Environment, Human Rights, Employees, and Community. With this foundation, we maintain a global perspective while also holding activities aimed at local communities and actively promote them in collaboration with many stakeholders.
- We actively come up with our own initiatives to reduce global CO2 emissions based on government policies.
- We work toward reducing Scope 1 and 2 CO2 emissions in our product manufacturing and business operations.
- We support the Task Force on Climate-related Financial Disclosures (TCFD) and are a member of the TCFD Consortium to promote decarbonization in management practices and address climate change challenges.
- We respect human rights and value diversity and inclusivity.
- We aim to create a pleasant work environment by respecting diverse values and embracing our employees’ diverse perspectives.
- We gather information on our sources for agricultural products and materials to avoid suppliers who infringe on human rights and use child labor. Whenever we identify issues, we request measures to prevent human rights violations and improve labor conditions.
- We aim to make individuals grow through various experiences to enhance employee engagement.
- We make efforts to improve the working environment by conducting workplace inspections with occupational safety experts.
- We uphold a good relationship with labor unions representing employees and engage in discussions for mutual understanding and issue resolution.
- We have awareness and take responsibility as members of local communities, actively participating in community activities with the goal of coexisting in harmony and mutual prosperity.
- We minimize the environmental impact of our business activities and contribute to conservation efforts for the local environment.
- We recognize that the healthy growth of children is an important social demand, and we contribute to the realization of this goal.
About the Characters
Peko & Poko are popular with both children and adults, and are well-known characters in Japan.
- 6 years old (eternally)
- Born as a promotional character of Fujiya cake shops in 1950.
- 7 years old (eternally)
- Peko's boyfriend